The end of the year is a time when we look back at what worked and what didn’t and get our content marketing and SEO initiatives in place for a successful start to the New […]
Create Content That Converts in 2016 Read more
As search and social data continue to inform SEO and content marketing decisions, being able to understand how the two interact across your marketing campaigns, target keywords, and competitors will make your marketing strategy successful.
GinzaMetrics Bridges The Gap Between Search and Social Analytics Read more
If you’re only using keyword and topic ranking for your search and web marketing efforts, then you’re missing out on an opportunity to boost your social media engagement. Knowing what your audience is talking about
Improve Social Media Posts and Engagement With Search Keywords Read more
By now, most of us have seen the statistics. If you haven’t, CMI reported in their 2015 Benchmarks, Budgets, and Trends that only 21% of marketers feel successful in reporting the ROI of their efforts.
How to Avoid Marketing Intelligence Data Deluge or Drought Read more
Attracting prospects to your brand is only half the battle. Long-term growth means retaining existing customers and building a base of brand evangelists. Passing off customer communication to customer support or account management means missing
Apply Marketing Intelligence to Prevent Churn Read more
