Not long ago, or at least, before the advent of the Digital Age giving birth to Social Media, Digital Channels, and all these online information sharing avenues, the role of a PR professional was limited […]
The Inevitably Dynamic Role of PR in Today's Branding Read more
As you can tell by the post title, I have an opinion about content scoring for marketers. Content scoring’s heart is in the right place and I don’t fault the effort – it’s just being
Content scoring is stupid. And potentially dangerous. Read more
A common topic of discussion at GinzaMetrics and within the search community we’re a part of is global search and marketing. What’s going on with search at a global level, how do we ensure success
GinzaMetrics teams up with Airbnb to discuss global search marketing strategy Read more
This week we’re excited to have a conversation that continues to come up over customer meetings, at events, and on blog posts around the internet. What is the relationship between marketing, public relations, sales, and
FOUND Friday PR and Marketing Owners of Content, Awareness, and Filling the Funnel Read more
Today, we will be launching a number of new features aimed at providing you a better search marketing experience. The updates include mobile search insights for iPhone and iPad devices, support for Chinese search engine
