Marketers investing in content marketing strategies need to know how to elevate and extend the lifespan of their best content. On Friday, April 25, GinzaMetrics CEO and Founder Ray Grieselhuber and COO Erin Robbins O’Brien […]
FOUND Friday Tips for Elevating and Extending the Lifespan of Good Content Read more
On Friday, April 18, COO Erin Robbins O’Brien and I will discuss how viral content impacts search and social media, both positively and negatively. We want you to join the conversation. Share your successes or horror
FOUND Friday How Viral Content Impacts Search and Social Media Read more
Marketing is a giant word with huge impact and a mixed bag of budgets, teams, and responsibilities. For some organizations, it includes PR, advertising and corporate communications. For others it’s channel management for lead generation. Regardless
Understanding the Entire Marketing Mix Will Make You, and Your Brand, Better Read more
On Friday, April 11, CEO & Founder Ray Grieselhuber and COO Erin Robbins O’Brien will discuss how brands can allocate resources for content marketing. They will also take a look at what tools are being used
FOUND Friday How Brands Can Allocate Resources for Content Marketing Read more
Over the last year, the marketing industry has seen a definitive shift away from keyword-centric SEO towards a content-centric approach. Search engine updates such as Hummingbird, Secure Search, Panda and Penguin have all pointed to
GinzaMetrics Extends Shift to Content Through Content Grouping Read more
