One of our most popular SERP analytics features has always been our Competitor Discovery tool. The reason it’s so popular is similar to the popularity of our Top 20 data set: it provides a comprehensive […]
Major upgrade: Competitor Discovery Read more
The following is a translated case study from our Japanese office. We have many amazing client stories and this is one of my favorites because it illustrates so well the philosophy that we have seen
Operating SEO as a business foundation and shared company language: A Case Study Read more
Introduction This is Part Three of my three-part series that I began last week. I don’t usually do predictions. In general, I’m just not interested in trying my hand at predictions because the timing of
2026 trends we’re watching at DemandSphere Read more
Introduction This is Part Two of my three-part series that I began yesterday. This post will cover the very busy year we had as we launched not one but two new products on top of
Product Updates in DemandSphere in 2025 Read more
Introduction This is the first post in a three-part end-of-year series covering what we learned in 2025 and what we’re focusing on in 2026. TL;DR: 6 takeaways from 2025 Big Trends and Observations 2025 was
2025 in Review at DemandSphere Read more
Last week, on October 28th and 29th, we held one of the biggest search conferences ever seen in Japan. FOUND Conf Tokyo 2025 was one of the most enjoyable and, based on the feedback we’ve
FOUND Conf Tokyo 2025 was a major success Read more
Conference notes will be coming soon. We will also publish a link to my slides on SpeakerDeck after my presentation on Friday at 1:40pm.
brightonSEO UK October 2025: it’s ALL AI search Read more
The DemandSphere team had a fantastic time at brightonSEO San Diego last week. The conference’s third U.S. edition brought together more than three thousand search marketing pros at the Manchester Grand Hyatt on September 23–24,
BrightonSEO San Diego 2025: Our Third Year and the AI Search Reality Check Read more
DemandSphere will focus on the SERP data that matters while giving ultimate flexibility to those who need deeper pagination depths. This change is a clarifying event for the entire industry, and we believe it is
Google Num 100 & Pagination Update from DemandSphere Read more
This year has certainly been an interesting one for SERP analytics providers. In January, we had the SERPpocalypse. We recovered in about 18 hours due to our existing investment in browser automation and JS-based fetching.
Google tests forced pagination on SERPs Read more
I’m happy to announce that we have added support for both GPT-5 (released yesterday by OpenAI) and Gemini. We actually added Gemini support a few weeks ago, but haven’t had a chance to announce it
GPT-5 & Gemini Support Added to DemandSphere Read more
We’re happy to announce the release of our new LLM traffic analytics feature, powered by our integration with GA4. This feature is designed to provide insight into content performance, attribution, and other traffic insights, broken
GA4 LLM Traffic Analytics (ChatGPT, Gemini, and more) Read more
We’re excited to announce that we are the first platform in our industry to track Google AI Mode. We are working to scale this for all of our clients and have demos available now for
We’re the first platform to track Google AI Mode Read more
I’ll be speaking later today at SMX Advanced (Boston) on the topic of using a unified view of all the available data we have as marketers in order to discover new opportunities for growth in
Q1 and this first half of Q2 have been the busiest quarters at DemandSphere, to date. We have grown faster than expected and have been working overtime to meet all of the changes that are
Seven of us from the DemandSphere team attended brightonSEO last week. Party in London Before heading to Brighton, we spent a few days in London for meetings. We also held a party at The Hawksmoor
DemandSphere in London and Brighton Read more
I will be speaking about the relationship between AI search engines and traditional organic SERPs from Google and Bing. Here is the link to my slides on Speaker Deck.
April 2025 brightonSEO Presentation Read more
Anybody in SEO over the last few days will tell you that Google made some changes that took out the ability of most rank trackers to accurately collect data. There appear to have been at
Observations on the January SERPpocalypse Read more
