CEO & Founder
Ray Grieselhuber
Founder and CEO of DemandSphere. Engineering, data science, and machine learning background with over 18 years of experience in enterprise and technical search marketing. Before founding DemandSphere, Ray built the first enterprise SEO platform on the market at Covario, which was acquired by Dentsu Aegis in 2014. He also co-founded Functionize, an AI-powered testing automation platform. DemandSphere was part of the Y Combinator startup accelerator (S10). Ray has spoken at SMX Advanced, brightonSEO, Pubcon, ad:tech Tokyo, Slush, and more.
Recent Posts
News Intelligence: turn breaking news into search strategy
Prompt Volume and Prompt Research: AI search intelligence for every prompt
Domain Research: market intelligence for any domain in 60 seconds
DemandSphere Agents: visual workflow automation for search intelligence
Data Strategy & Engineering for Agentic Workflows
Introducing DemandSphere Radar
We Built a 25-Year Google Algorithm & AI Search Timeline
Introducing the AI Frontier Model Tracker
FOUND Meetup NYC is back for SEO Week 2026
Moving from WordPress to Jekyll (and static site generators in general)
Show all 146 posts
New site launched, still making some improvements
New Features: Site Overview, updated GSC tools, and Competitor Discovery APIs
Major upgrade: Competitor Discovery
Operating SEO as a business foundation and shared company language: A Case Study
2026 trends we’re watching at DemandSphere
Product Updates in DemandSphere in 2025
2025 in Review at DemandSphere
FOUND Conf Tokyo 2025 was a major success
brightonSEO UK October 2025: it's ALL AI search
BrightonSEO San Diego 2025: Our Third Year and the AI Search Reality Check
Google Num 100 & Pagination Update from DemandSphere
Google tests forced pagination on SERPs
GPT-5 & Gemini Support Added to DemandSphere
GA4 LLM Traffic Analytics (ChatGPT, Gemini, and more)
We're the first platform to track Google AI Mode
Use unified visibility from search data to grow in the AI search era (SMX Advanced Boston slides)
New features: AI Search Visibility monitoring covering ChatGPT, Perplexity, AI Overviews, and more
DemandSphere in London and Brighton
April 2025 brightonSEO Presentation
Observations on the January SERPpocalypse
Welcoming Duncan Sze to DemandSphere
A practical example of optimizing for AI search engines
AI Search strategy in 2025
The era of AI search
brightonSEO San Diego Slides
Google AI Overviews
Going beyond “what happened” in SERP analytics: BrightonSEO April 2024
April Japan Trip
Google’s March 2024 Core & Spam Update
DemandSphere Innovations in 2023
Summer 2023 Feature Updates
The impact of compute on content and SEO (in both directions)
Google SGE and SEO: Observations
Get Google Search Console bulk export for historical data
Google launching Search Central Live events
Learn about the new Core Web Vital: Interaction to Next Paint (INP)
Google I/O: Big changes coming for SEOs with ubiquitous AI
More Google updates for a busy April in SEO
Key Google Updates for SEO in April 2023
BabyAGI: Initial Thoughts
DemandSphere February (2023) Updates - new app layout & more!
GPT-3 and SEO: What is the future of content creation?
Top DemandSphere updates in 2022
SEO Strategy with Built-In Feedback Loops
We've been busy
SEO site audits: What should I expect from my deliverables?
The Intersection of Search and Social Media
Building the right team for your SEO and content marketing needs: Agency, in-house, contractor, or hybrid
Trends in Search That are Changing the Content Marketing Game
Content Marketing's New Role in Lead Gen, Demand Gen, and Retention
Use Content Grouping to Track Content Performance
Create Better Personas to Deliver Relevant, Targeted, Impactful Content
Learn to Speak All Departmental Languages to Promote SEO Benefits
Get Your Next Great Content Ideas From Competitor Data
Ecommerce Analytics and Trends For the Holidays
The Marketing Challenge To Adapt or Become Obsolete
The Growing Importance of Local For Search and Marketing
The Technology Challenge for Marketers Past, Present, and Future
New Local Search and Deeper Crawl Features Give Marketers and SEOs Better Data
The New Wave of Global Marketing Content Marketing in China
Not Just Retweets and Likes. Measuring the Value of Social Media
How to Get Executive Buy-In for Strategic Content Marketing Success
Enter the Chief Marketing Technologist
Landing Pages to Meet Inbound Marketing Goals
Take the First Steps to Content Marketing Strategy
The Strategic Marketer Master of an Effective Workflow
What's New Content Marketing? Documented Strategies
Why It's Important to Merge Paid and Owned Media Efforts
Penguin 3 and Other Algorithm Updates Keep Content Marketers on Alert
FOUND Friday Penguin 3 Friend or Foe? How Updates Impact Your Brand
Multichannel Search and Content Marketing
Get Ahead in Q4 with a Strong Content and Search Strategy
Finding The Best Search Tools For Your Business
A New Breed of Tools Effectively Measure Content
Creating Measurable Content to Meet Strategic Goals
Effective Workflow and Task Management for Clients and Agencies
Channel Performance Chart is Now Live in the GinzaMetrics Dashboard
What Brands and Agencies Should Consider When Evaluating Search Tools
Klout Increase Your Score By Creating and Sharing Great Content
How to Manage SEO with a Small Team
FOUND Friday What's Hot with Hotwire PR
GinzaMetrics Integrates with Google Webmaster Tools
GinzaMetrics Brings Real Time Insights to Search and Content Marketers
FOUND Friday What are the Best Search Tools for Brands and Agencies?
The Real Future of Social is Search from Search Engine Journal
Freaker Uses Lifestyle Content Marketing To Build Loyalty and Grow Engagement
Increasing Your Findability with Search and Social Media
The State of Search
FOUND Friday The Intersection of Search and Social
Applying the Dragonfly Effect to Search and Content Marketing
Holiday Search and Content Strategies for Ecommerce and Brands
FOUND Friday Get Mobile and Search Insights to Help Your Brand Get Found
Google SERP Click Through Rates Visualized
What is Good Content?
FOUND Friday Avoiding SEO Disasters
FOUND Friday Where Does SEO Fit In Your Organization?
How to Attract Your Target Audience When Utilizing Social Media
New Feature Chart Drill Downs Provide Added Keyword Insight
Becoming a Modern Marketer by Embracing Art and Science
Better Reporting Means Happier Clients
Google Authorship Why It’s Important for Google and Authors
Build an Online Community by Stepping into the Unknown
Why Flame Wars are Relevant to Content Marketing
Why Build a Healthy Blogging Community
GinzaMetrics Enterprise SEO Platform Gets a Content Marketing Boost, Expands Leadership Team
4 Online Resources to Inspire Great Content
All Eyes on Data and Content at New South Digital
What Would Jack Dorsey Say About your Twitter Feed?
See Impact of Panda and Penguin on Site Traffic With Delegator's AlgoSleuth
Better Competitive Monitoring and Improved Account Dashboards
Announcing Odin Authenticator Single Sign On for Apache
Check Out Our New Reports and Charts
Ginzametrics Gets New Site Creation and Settings Wizards
SEO and The Search Engine Market in Russia
The Power of Linking Out
The Definitive Guide to SEO and Inbound Marketing in Japan
Retargeting, A Great Way to Market, or Kinda Creepy?
Amazon Cloud Search Service - Our Wish List
Improving Our SEO Rankings Visualization
9 Quick Tips: How to Answer Customer Support Emails
An Overview of the Ginzametrics Platform
Can You Outsource Product UX and UI Design Successfully?
The Real Story Behind Google +1
What Site Owners Need to Know About Google +1
Understanding Centralization Vs Decentralization in SEO
A Few Quick SEO Tips
Is Trader Joes Really Not on Twitter?
Product Simplicity and Second Order Sales
RVM and Bundler in Five Seconds
Y Combinator Looks for Outliers
Meet the New Ginzas
How to Deploy a Rails app to EC2 in less than an hour using Rubber
Ginzametrics is Hiring an Engineer in Tokyo
Ginzametrics is Hiring Two Engineers
Ginzametrics Adds 12 New Global Markets