If you’re still trying to show ROI for your marketing efforts by tracking all your keywords, topics, and content separately, you’re probably among the 79% of marketers who feel showing return on marketing initiatives is […]
Improve Marketing Intelligence Data with Keyword and Content Groups Read more
If you’re struggling to deliver meaningful marketing reports to the right people at the right time, you’re certainly not alone. While most marketers are struggling to measure content effectiveness, the C-Suite is turning up the heat
Effectively Reporting Marketing’s Bottom Line to Executives Read more
If you’re not getting the search results you want based on optimizing content for specific keywords, maybe it’s time to look at the world of semantic search. Google’s Hummingbird update two years ago has set the stage
Semantic Search Leveraging the Longtail for Marketing Content Read more
While most marketers will agree they’re fine with getting more traffic to their content – we’re also constantly in search of the right traffic, people who will actually convert and purchase. If you’re looking for content
Keyword Best Practices for Improving Brand Findability Read more
Google’s mobile-friendly algorithm update was rolled out April 21 in an attempt to improve the mobile user’s search and internet experiences. The update didn’t come as much of a surprise, as Google issued warnings 2
Improving Findability and Relevancy in a Mobile Friendly World Read more
