With less than 50 days before Black Friday and Cyber Monday 2013, ecommerce companies and brands are making their lists and checking them twice in final preparation for holiday shoppers. On Friday, October 18, we […]
FOUND Friday Holiday Search & Content Strategies for Ecommerce and Brands Read more
Being responsible for search and/or content in your organization, you are likely acutely aware that it is a bit like peeling an onion. No, I don’t mean it makes you cry (your secret’s safe with
Tracking Competitors to Empower Your Search and Content Marketing Efforts Read more
Today, I’m excited to announce the availability of new features in your GinzaMetrics dashboard. These features come as a result of the continued evolution of search and content, and will help our users to optimize
Two significant changes in the world of search and content occurred recently involving Google—the move to secure search or “(not provided)” and the Hummingbird update. Secure search is the inability to get keyword-specific traffic data
Changes in Search and their Impact on Content Read more
With Google Secure Search (not provided) coverage nearing 100% over the next few months, there will be a renewed interest in average click-through rates (CTR) on the Google search engine result pages (SERPs). The reason
Google SERP Click Through Rates Visualized Read more
