On a recent episode of Found Friday, I sat down with CallRail’s SEO Manager, Carolyn Lyden. Carolyn helps develop CallRail’s SEO program and works with her marketing, content, social, and community teams to discover the […]
The Intersection of Search and Social Media Read more
Should you hire a marketing agency or in-house employees? Do you need a team of contractors to bring your digital strategy to speed? What’s the best marketing team mix to serve your company’s needs now
How do you measure the success of your marketing efforts? Are you struggling to design attribution models for marketing that give you meaningful insights into the customer journey? Attribution models, flawed as they are, have
Attribution Model Challenges for Marketers Read more
This year the Content Marketing Institute reported that 69 percent of marketers surveyed say they focus on creating content for their audiences versus for their brand. While it’s good to hear that the majority of
Closing the Gap Between Audience Needs and Content Read more
As brands spend more and more on content marketing efforts and the internet becomes crowded with content, the challenges of getting found and engaging audiences continue to plague content marketers and SEOs. Part of the
Trends in Search That are Changing the Content Marketing Game Read more
