The latest updates from DemandSphere, including analysis and reports on the latest trends in the industry, covering everything from enterprise SERP monitoring to algorithm changes, data engineering, and more.
The economy in China has shown steady growth since 2010 with a GDP average of 1.94% from 2010 to 2014. Boasting the second largest economy in the world, China has shown steady economic growth versus the […]
The New Wave of Global Marketing Content Marketing in China Read more
Attracting prospects to your brand is only half the battle. Long-term growth means retaining existing customers and building a base of brand evangelists. Passing off customer communication to customer support or account management means missing
Apply Marketing Intelligence to Prevent Churn Read more
Cooperative content creation sounds a little too much like guest blogging for a lot of marketers, and we know what happened to guest blogging – a lot of brands got punished by Google and by
Trending Cooperative Content Creation with Your Customers Read more
When talking about the shift that marketing is taking from a short term, campaign-centric approach, to a long-term audience building mindset, it’s helpful to look at it from an historical perspective. For the most part,
Content Marketing The Shift from Campaign to Audience Building Read more
We recently had Joe Pulizzi, Founder Content Marketing Institute, as our guest on our FOUND series. During that discussion, he and I discussed the state of content marketing and some predictions for 2015. During our
Subscription Strategy The Holy Grail of Content Marketing Read more
