Blog

New Features: Site Overview, updated GSC tools, and Competitor Discovery APIs

I’m excited to announce another big feature rollout, the first of multiple releases we will be making in this categor...

Major upgrade: Competitor Discovery

One of our most popular SERP analytics features has always been our Competitor Discovery tool.

Operating SEO as a business foundation and shared company language: A Case Study

The following is a translated case study from our Japanese office. We have many amazing client stories and this is on...

2026 trends we’re watching at DemandSphere

Introduction

Product Updates in DemandSphere in 2025

Introduction

2025 in Review at DemandSphere

What should you know about 2025 in review at demandsphere?

FOUND Conf Tokyo 2025 was a major success

Last week, on October 28th and 29th, we held one of the biggest search conferences ever seen in Japan. 

Channeling Change: Lessons from brightonSEO UK 2025

It’s a busy autumn for the DemandSphere team, and our calendar keeps bringing us to the water’s edge. 

brightonSEO UK October 2025: it's ALL AI search

Conference notes will be coming soon.

BrightonSEO San Diego 2025: Our Third Year and the AI Search Reality Check

The DemandSphere team had a fantastic time at brightonSEO San Diego last week. 

Google Num 100 & Pagination Update from DemandSphere

DemandSphere will focus on the SERP data that matters while giving ultimate flexibility to those who need deeper pagi...

Google tests forced pagination on SERPs

This year has certainly been an interesting one for SERP analytics providers.

GPT-5 & Gemini Support Added to DemandSphere

I’m happy to announce that we have added support for both GPT-5 (released yesterday by OpenAI) and Gemini.

GA4 LLM Traffic Analytics (ChatGPT, Gemini, and more)

We're the first platform to track Google AI Mode

We’re excited to announce that we are the first platform in our industry to track Google AI Mode.

Use unified visibility from search data to grow in the AI search era (SMX Advanced Boston slides)

I’ll be speaking later today at SMX Advanced (Boston) on the topic of using a unified view of all the available data ...

New features: AI Search Visibility monitoring covering ChatGPT, Perplexity, AI Overviews, and more

Q1 and this first half of Q2 have been the busiest quarters at DemandSphere, to date.

DemandSphere in London and Brighton

Seven of us from the DemandSphere team attended brightonSEO last week.

April 2025 brightonSEO Presentation

I will be speaking about the relationship between AI search engines and traditional organic SERPs from Google and Bing.

Observations on the January SERPpocalypse

Anybody in SEO over the last few days will tell you that Google made some changes that took out the ability of most r...

Welcoming Duncan Sze to DemandSphere

I’m very excited to announce an addition to our leadership team, Duncan Sze.

A practical example of optimizing for AI search engines

As a follow-on to yesterday’s post about AI search strategy, I wanted to provide a practical example of what this loo...

AI Search strategy in 2025

We’re, understandably, getting a lot of questions about AI search strategy in 2025.

The era of AI search

2024 has been quite the year in search innovations, not only from Google, but from a whole host of players, including...

brightonSEO San Diego Slides

It’s that time of year again!

Google AI Overviews

Last week at Google I/O, Google referred that what everybody has been calling SGE as AI Overviews.

Going beyond “what happened” in SERP analytics: BrightonSEO April 2024

April has been a busy month for the DemandSphere team.

April Japan Trip

I’ve just returned home the UK, wrapping up another successful journey to brightonSEO, which will write about in my n...

Google’s March 2024 Core & Spam Update

Google just announced two new updates: a Core Update and a Spam Update.

DemandSphere Innovations in 2023

At DemandSphere, we pride ourselves on responding quickly to changes in the SEO landscape and solving the challenges ...

Some updates and speaking at brightonSEO San Diego

The last month has gone by in a flash.

Summer 2023 Feature Updates

The DemandSphere engineering team has been hard at work building new features this summer, with a particular focus on...

The impact of compute on content and SEO (in both directions)

A number of articles and discussions can be viewed more generally from the angle of how the budgeting and allocation ...

Google SGE and SEO: Observations

**What is Google SGE?**

Get Google Search Console bulk export for historical data

As confirmed on both this SEO Roundtable post and this Twitter thread, Google does not support, nor do they plan to s...

Google launching Search Central Live events

Google is (re-)launching their conference aimed at search professionals, called Search Central Live. Their last event...

Learn about the new Core Web Vital: Interaction to Next Paint (INP)

Summary

Google I/O: Big changes coming for SEOs with ubiquitous AI

Google’s annual I/O event got off to an exciting start with its keynote. In summary: AI is now ubiquitous in all of i...

More Google updates for a busy April in SEO

Following fast on the heels of my post from last week, here are some additional things to follow regarding Google’s A...

Key Google Updates for SEO in April 2023

We’re only a bit past halfway through April and already Google has released a number of ranking updates and news for ...

BabyAGI: Initial Thoughts

Some initial thoughts on the BabyAGI project that is gaining a lot of traction, from the perspective of one developer.

DemandSphere February (2023) Updates - new app layout & more!

Several motivations were considered in this release.

GPT-3 and SEO: What is the future of content creation?

GPT-3 and SEO: Overview

Top DemandSphere updates in 2022

Happy New Year!

Getting back into Google's good graces after a manual action

In our recent post on backlink auditing, we learned from Seer Interactive’s Zaine Clark that poor backlinks may resul...

SEO Strategy with Built-In Feedback Loops

There is a short list of difficult-to-answer and, indeed, often unanswered questions that relate to a company’s SEO a...

We've been busy

It’s been awhile since we’ve posted any updates here, but that has not been for lack of activity on our side. If anyt...

Build your own ROI site calculator -- and build a better pitch

So a marketer walks into a pitch…

What GA4 means for analysts -- and for the future of marketing

If you’ve set up a new property in Google Analytics since October, you’ve likely noticed a pretty drastic install exp...

Why your competitor tracking isn’t paying off -- and how to do better.

What do we talk about when we talk about competitor tracking? For many of us, uncertainty makes competitor tracking a...

Using the language of the 'C' to get SEO buy-in

Are you desperate for a better SEO budget? Are your requests for better resources falling flat? Do you have folders o...

How to turn competitor data into action

Recently, we talked about identifying our real and relevant competition – and why that process is so difficult. Once ...

SEO perspectives: Should you write for user experience or for search engines?

Should you be writing for algorithms or eyeballs? Which is more important – keyword-matching and structural SEO, or a...

The customer journey through paid search

Paid search isn’t the “set it and forget it” solution that marketers sometimes make it out to be (try as we might to ...

Creating authentic content in red-taped industries 

We say it all the time: Authenticity is key to creating an engaging audience experience. However, some organizations ...

Avoiding SEO issues in JavaScript

In many organizations, site design falls entirely to developers – that’s, frankly, what a lot of us marketers hope fo...

Technical SEO for CMS users

Technical SEO is one of the most important aspects of your digital marketing program – and the success of all of your...

Five things (beyond budget) to look for in an SEO platform demo

A good SEO platform can make a good marketing team great, provided it meets that team’s needs. So, how do you choose ...

Creation constraints: how knowing your parameters makes better content

At Found Conference, Nisha Kashyap, Creative Director at Sociallyin, spoke on the content creation process. There, sh...

Survive marketing platform demo with your budget intact

Here at DemandSphere, we’ve not only created plenty of marketing platform demos, we’ve sat through several ourselves....

How to market through a pandemic: Creating content that builds value now and later

Nothing about 2020 has been normal – and this strange new world has an impact on your marketing strategies. At Found ...

Your content creation process: Concept creation is the key

The question comes up in every interview, clients demo, or panel meetup: “What’s your content creation process?” Some...

Keeping it real: Creating unique and authentic content

Does your brand have authenticity problems? They seem to be surging. Over the past year, plenty of brands have receiv...

Let's chat: Should chatbots be part of your content marketing?

On a recent Found Friday, DemandSphere’s Erin Acheson caught up with Jasz Joseph, online marketing strategy manager a...

Increase page speed to improve your SEO

At this year’s Found Conference, Ray Grieselhuber, our own CEO, spoke on the importance of designing for readability....

Connecting to user values -- and pressing pause on content churn

Starting a new content channel can feel like hitting the gym on January 1: you’re excited to burn through those new g...

Where can SEO and paid media benefit from one another?

Joel Acheson, founder of Ferroic, has had a career spanning the digital landscape. Joel started his search career as ...

Backlink Auditing Pt. 2: Is Backlinking Worthwhile?

In our previous post on backlinking, we discussed the value of a backlink audit. Just as you should perform a content...

What should you do after a backlink audit? Determining a backlink strategy

Not sure whether to devote more time to inbound links and building a backlink strategy? Just follow the chart below!

Backlink Auditing Pt. 1: How to Perform a Backlink Audit

Your backlinks are a link from any other site to your page – and they definitely impact your SEO. Backlinking is a co...

Lessons from and for nonprofits on organic user engagement

Karen Hopper, Senior Digital Strategist at M+R, is no stranger to building relationships with organic visitors. Her a...

Using behavioral intelligence to create better content

Google Analytics and other tracking tools build an awesome foundation for digital marketing analytics: we can see pag...

Mobile-first versus responsive design: where are we today?

In July 2019, Google announced that it would begin indexing the mobile versions of all new websites by default. That ...

UX design with your reader in mind for high performing content

As marketers, we work under a dichotomy of  bot-friendly page design and readability, constantly balancing UX design ...

Building good SEO practices and sharing your SEO 'maintenance'

Here at Demandsphere, we’re all about a whole-team approach to building good SEO. But, how do you share SEO responsib...

Five tools to help handle technical SEO

On this blog, we often talk about the need for SEOs to wear a lot of hats. Following up on every technical issue your...

How to curate marketing influencers - and become one in your own industry

In order to build rapport with an audience and create an authentic voice, marketers need to speak their audience’s la...

Marketing funnel strategy - Better content through personalization

If you follow this blog, you know we’re all about leveraging data to improve marketing strategy. As digital marketers...

Using Google Search Console and better content choices for SEO Success

If you’re a veteran SEO, Google’s Search Console (Webmaster Tools if you’re in the wayback machine) is probably one o...

Successful live video content marketing and SEO strategy

Video is a powerful tool because it gives you something to see, hear, and experience. The combination of visual and a...

Identifying which content matters when it all matters

During Found Conference, a panel of content marketing experts talked about one of the biggest issues in content marke...

How do Google's SERP changes impact your traffic and revenue? SERP Rewind shows you.

You need a way to explain how position one or two may not be delivering the same amount of traffic or impact to your ...

Free Google Shopping Listings: Who Wins and Who Loses?

The percentage of page real estate occupied by free listings in Google Shopping has gone from 0 to 48% in a little ov...

Creating a user-focused content strategy

Think about the last search you ran – not for your business, but as a consumer. What was the impetus to start that se...

Content writing for SEO that resonates with your target audience

Whether you’re a seasoned SEO or a new copywriter, you likely have a set of writing habits that you may not even real...

Found Conf 2020 : A Digital Event for Marketers, SEOs, and Executives

There’s no need to get into how hard times are for everyone out there. You know it because you’re living it. For mill...

Writing for SEO to create successful content

Enter “is SEO” into Google in 2020, and one of the most-searched phrase suggestions happens to be “is SEO dead?” And ...

Choosing the Best SEO Platform or Solution Provider - The Ultimate Cheatsheet

Choosing the best SEO platform, service provider, or both for your business can be a time consuming task. Picking pro...

Navigating the search for the perfect SEO platform

Searching for an SEO tool? We get lots of questions about people sorting through search and content marketing tools –...

Digital Marketing Trends for Mobile SEO

This post is from a recent episode of Found Friday, where we’re talking about digital marketing best practices focuse...

Where does the SEO team fit in your organization?

Agencies and organizations take a variety of different approaches to “placing” an SEO team. Some smaller companies si...

Get buy-in from the top for your SEO and content marketing

What should you know about get buy?

SEO Simplified - Findability Basics for Marketers

In smaller organizations (and, okay, sometimes in large ones), marketers are asked to wear lots of hats – and SEO may...

Building the best keyword strategy for marketing and SEO

This post on building the best keyword strategy is part of our Keyword Strategy for Marketers series, this post follo...

What is a good keyword strategy and how does it impact marketing efforts?

To say that keyword strategy is critical to the success of marketing and advertising is no overstatement. Keyword str...

Found Conference: A Crossroad for Digital Marketing

Found Conference: A Crossroad for Digital Marketing

Site Audit Strategy - Who should do them and when

Welcome to the third week of our series on strategic SEO auditing! This week, the conversation turns from concept to ...

SEO site audits: What should I expect from my deliverables?

If you checked out last week’s episode, you’ll know that we’re on the second installment of a four-part series on sea...

SEO Site Audit Strategy 101: A Marketers Guide to Content Audits

Diving into SEO on an existing site can be challenging, but getting a good lay of the land is essential to correcting...

The Intersection of Search and Social Media

On a recent episode of Found Friday, I sat down with CallRail’s SEO Manager, Carolyn Lyden. Carolyn helps develop Cal...

5 ways content can improve your B2B sales cycle

What should you know about 5 ways content can improve your b2b sales cycle?

Technical SEO Optimization Tips and Updates

Following the end of 2018, let’s take a moment to look back and reflect. We have seen numerous changes in the SEO wor...

Choosing the right keywords for your SEO and marketing strategy

What should you know about choosing the right keywords for your seo and marketing strategy?

Alternative search engines and how they impact your marketing

For many years now, Google has dominated the world of search marketing. However, over the past several years, we are ...

Building the right team for your SEO and content marketing needs: Agency, in-house, contractor, or hybrid

Should you hire a marketing agency or in-house employees? Do you need a team of contractors to bring your digital str...

Bridging the Gap Between Content Creation and Marketing Strategy

One of the first things we learn as children is how to share. Letting our friends and classmates use our toys and cra...

Are you tracking enough competitors for your marketing strategy?

A common topic during platform demos, conferences, and discussions with digital marketers is whether or not they’re c...

Competitor Intelligence For Content Creators, SEOs, and Marketers

Competitor Intelligence For Content Creators, SEOs, and Marketers

Tracking enough keywords? How much is enough?

A question we regularly come across in the search marketing space is “are we tracking enough keywords?” We hear this ...

Web Light Appearance Update For Google Search Console

Google is ubiquitous when it comes to an online presence. Users turn to Google search to find information on a wide v...

Google Speed Update: How to prepare for the upcoming change

SEOs and marketers know that regular changes to Google’s algorithm are part of their life. Many are minor and roll ou...

Are Instagram influencers a good fit for your business?

We’ve probably all seen it… The attention grabbing video and slide shows in our Instagram feed that introduce us to n...

Seven SEO writing tips for creating better content in 2018

What should you know about seven seo writing tips for creating better content in 2018?

Creating KPI driven reports to meet your goals

The best KPI reporting starts with understanding the goal system

Choosing an SEO tool that's right for your goals

Overwhelmed with SEO and content tools?

Google algorithm update on April 16th confirmed by Google

Another Google algorithm update?

Google Featured Snippets Update - How it Impacts Your Marketing and SEO

Another Universal Search update? Featured snippets get a facelift

What Google's Mobile-First Index Means for You

Google flips its approach to search indexing

How To Simplify Your Content Writing Process

At the core of everything we do as digital marketing professionals is findability. Whether it’s a product, feature, s...

SEO Reporting Solution that Meet Marketers Needs

We frequently hear about the trouble marketers have finding an SEO reporting solution that matches all of their needs...

Enterprise SEO Tool and Content Marketing Platform: New Features

Updates to the DemandSphere platform are here! Announcing our new UI, with an updated look and feel, as well as new f...

Amazon SEO Guide

What should you know about amazon seo guide?

Enterprise Amazon Search Intelligence - Amazon Keyword Tool and Competitor Intelligence

DemandSphere is delivering Amazon Search Intelligence to our users, with the ability to  optimize millions of product...

GinzaMetrics Gets an Upgrade and a New Name - Introducing DemandSphere

If you’re familiar with our GinzaMetrics brand, you know our focus is on pioneering the science of findability. Start...

Keyword Management: A Comprehensive Suite of Tools

In search and content marketing, having a full featured set of keyword intelligence and management tools is essential...

DemandSphere - All-In-One Keyword Tracking, Discovery, and Competitor Tool

As marketers, our number one job is to enable our brand, product, content, etc. to be found by our target audience. F...

Google Search Console 2018 Update - New Features And What It Means For You

What should you know about google search console 2018 update?

Google's 2017 Algorithm Changes that May Impact Your Findability

Google has repeatedly stated it makes regular updates to its search algorithms–as many as 2-3 per day. Most of these ...

Search comes full circle

The core of all marketing efforts is findability.

Core components of the DemandSphere content marketing and SEO platform

Today, there are three core product components to DemandSphere: DemandMetrics, DemandCrawl, and ContentSphere. There ...

GinzaMetrics Expands Offering with Acquisition of Withfluence Influencer Marketing Platform

We’re excited to announce that today we will be welcoming Withfluence, Inc. to the GinzaMetrics family! Withfluence i...

Why we're building DemandSphere, and why we're doing it now

The question of why DemandSphere is because we continue to see a need for an approach that takes the ecosystem into a...

Content marketing strategies that will move the needle this year

Erin Robbins, GinzaMetrics’ President & COO, joined Search Talk Live for the last episode of the year to discuss ...

Using Effective Content Marketing for Onboarding and Support: Steps to Success

In the latest episode of GET FOUND!, host and GinzaMetrics COO Erin Robbins speaks with Steveology Group CMO Steve Fa...

Hacks for finding and using internal data to improve marketing, sales, and customer success

This week on Get Found, Steve Farnsworth, CMO at The Steveology Group, joined me to discuss how to find and utilize y...

Trends in Search That are Changing the Content Marketing Game

As brands spend more and more on content marketing efforts and the internet becomes crowded with content, the challen...

Content Marketing's New Role in Lead Gen, Demand Gen, and Retention

Why are we still differentiating lead generation and demand generation programs? Isn’t the goal of any marketing effo...

Use Content Grouping to Track Content Performance

How effective are your content marketing efforts? How do you measure content performance? How do you really understan...

Create Better Personas to Deliver Relevant, Targeted, Impactful Content

The proliferation of content and the availability of more granular data have created an atmosphere where marketers mu...

Learn to Speak All Departmental Languages to Promote SEO Benefits

Getting the attention of the C-Suite is one step closer to making SEO a priority and promoting the benefits of search...

Get Your Next Great Content Ideas From Competitor Data

Where will you get your next content ideas? There’s a lot of advice out there about where to look.  If you’re already...

Ecommerce Analytics and Trends For the Holidays

The holiday shopping season is underway and most e-commerce brands are hoping they’re ready for this busy time of yea...

GinzaMetrics Bridges The Gap Between Search and Social Analytics

As search and social data continue to inform SEO and content marketing decisions, being able to understand how the tw...

The Marketing Challenge To Adapt or Become Obsolete

In a message on the first page of the Pubcon brochure, Brett Tabke says, “Welcome to Pubcon. Adapt or die. Eat or be ...

The Growing Importance of Local For Search and Marketing

The growing popularity of mobile devices is changing the way Google is showing results for search queries. Local SEO ...

The Technology Challenge for Marketers Past, Present, and Future

When asked to think of the evolution of marketing, many start out envisioning a ”Mad Men” scene with marketers  brain...

New Local Search and Deeper Crawl Features Give Marketers and SEOs Better Data

Up until now, local search ranking data has only been available as a stand-alone tool, or as an expensive upgrade to ...

Improve Social Media Posts and Engagement With Search Keywords

If you’re only using keyword and topic ranking for your search and web marketing efforts, then you’re missing out on ...

The New Wave of Global Marketing Content Marketing in China

The economy in China has shown steady growth since 2010 with a GDP average of 1.94% from 2010 to 2014. Boasting the s...

Apply Marketing Intelligence to Prevent Churn

Attracting prospects to your brand is only half the battle. Long-term growth means retaining existing customers and b...

Not Just Retweets and Likes. Measuring the Value of Social Media

Retweets, shares, and likes, all these interactions with your social media channels are easily tracked and recorded. ...

How to Get Executive Buy-In for Strategic Content Marketing Success

The most successful content marketers are the ones that have executive buy-in for their efforts while those without c...

Content Marketing The Shift from Campaign to Audience Building

When talking about the shift that marketing is taking from a short term, campaign-centric approach, to a long-term au...

Subscription Strategy The Holy Grail of Content Marketing

We recently had Joe Pulizzi, Founder Content Marketing Institute, as our guest on our FOUND series. During that discu...

Enter the Chief Marketing Technologist

The explosion of websites, user publishing, and content marketing have created an environment where data has become t...

Marketing Analytics to Make Your Holidays Bright

Black Friday and Cyber Monday are upon us. For most brands, their websites are ready and their shelves are stocked in...

Landing Pages to Meet Inbound Marketing Goals

You’re only as good as the material you have to work with. When you look at your inbound marketing efforts under this...

Take the First Steps to Content Marketing Strategy

The majority of content marketers do not have a documented strategy, according to the latest trends report by CMI; an...

The Strategic Marketer Master of an Effective Workflow

Marketing professionals are all saying the same thing. They want to create effective content. Although they are creat...

What's New Content Marketing? Documented Strategies

Measuring success in any field means showing results for your efforts. What is disturbing in the world of content mar...

Why It's Important to Merge Paid and Owned Media Efforts

2014 was the year of content marketing and everyone jumped on the bandwagon which led to advice from every angle abou...

Penguin 3 and Other Algorithm Updates Keep Content Marketers on Alert

The newest Google algorithm update, Penguin 3, has been a topic of conversation in marketing and SEO departments the ...

Rand Fishkin Joins GinzaMetrics' Webinar to Discuss Building Successful SaaS Companies

Here’s a webinar you won’t want to miss. Rand Fishkin, Founder & Wizard of Moz, and Ray Grieselhuber, Founder and...

FOUND Friday Penguin 3 Friend or Foe? How Updates Impact Your Brand

Pending Google updates have marketers and SEO departments scrambling to make sure they are ready. No one wants to see...

Using Visual Content to Increase Audience Engagement

This week we caught up with Sandra Ponce de Leon, VP of Marketing at Trunx, to talk about the future of visuals and i...

FOUND Friday Trunx Joins GinzaMetrics to Discuss Visual Content

Summer is almost over and as we near harvest time our FOUND Friday Google Hangout is ready to gather some fresh ideas...

Allocating Resources for Content Marketing

Creative content has always been a part of what companies have done to promote themselves. Until just recently, that ...

Multichannel Search and Content Marketing

Paid advertising meet content marketing.  No longer can these two functions operate separately within an organization...

Get Ahead in Q4 with a Strong Content and Search Strategy

Companies fall within one of  two classes: those that are prepared for year-end in September with marketing and conte...

Finding The Best Search Tools For Your Business

SEO has been around for awhile now (and despite some premature reports is not dead), social analytics is growing in i...

FOUND Friday with Brett Relander

A FOUND Friday that you will not want to miss! Join us as Brett Relander, strategic digital marketing consultant and ...

A New Breed of Tools Effectively Measure Content

Content marketing has become the last legitimate way for brands to reach their target audiences. A recent report by C...

What is the role of SEO?

As the algorithm rules change, so does the role of SEO in organizations. SEO departments were first formed to support...

Creating Measurable Content to Meet Strategic Goals

Everyone is talking about the importance of not just creating content, but creating quality content that drives sales...

Effective Workflow and Task Management for Clients and Agencies

Recently, GinzaMetrics COO, Erin O’Brien, had a chance to catch up with Fuel Interactive COO, Stuart Butler, about th...

The Importance of Making Better Marketing Tools is to Have Input on Product Development

As a marketer, our energies are often spread over a variety of tasks. We are constantly concerned with tracking our p...

Creating Viral Content for the B2B World

Creating viral content is talked about so frequently I want to scream. People spend hundreds of thousands of dollars ...

The Landscape of Search and Marketing Tools

With brands relying heavily on SEO and content marketing tools (and a host of other related marketing technologies) t...

Intelligent Content to SaaS Marketing in the Digital Age

Given the amount of money spent and the potential revenue from consumers, marketing can’t be taken lightly. Within th...

The Inevitably Dynamic Role of PR in Today's Branding

Not long ago, or at least, before the advent of the Digital Age giving birth to Social Media, Digital Channels, and a...

Content scoring is stupid. And potentially dangerous.

As you can tell by the post title, I have an opinion about content scoring for marketers. Content scoring’s heart is ...

GinzaMetrics teams up with Airbnb to discuss global search marketing strategy

A common topic of discussion at GinzaMetrics and within the search community we’re a part of is global search and mar...

FOUND Friday PR and Marketing Owners of Content, Awareness, and Filling the Funnel

This week we’re excited to have a conversation that continues to come up over customer meetings, at events, and on bl...

Understanding the Entire Marketing Mix Will Make You, and Your Brand, Better

Marketing is a giant word with huge impact and a mixed bag of budgets, teams, and responsibilities. For some organiza...

Channel Performance Chart is Now Live in the GinzaMetrics Dashboard

Upon logging in to our dashboard today, GinzaMetrics users will notice a new chart on the main screen. The Channel Pe...

What Brands and Agencies Should Consider When Evaluating Search Tools

Brands and agencies have a myriad of choices when it comes to search tools, requiring time and effort to determine th...

FOUND Webinar Managing Search & Content in a Multichannel Marketing Approach

To remain competitive and ensure that prospects find your brand(s) online, you must communicate via multiple channel...

Klout Increase Your Score By Creating and Sharing Great Content

On February 6, Klout announced that it was adding a new content platform.  The company, established in 2009, measures...

What Paper Means for Content Marketing and Mobile

Facebook released its Paper app today for iOS, enabling users to “explore and share stories from friends—and the worl...

How to Manage SEO with a Small Team

Many companies lack the resources to have a massive and dedicated SEO team. Startups, sole proprietorships and small ...

FOUND Friday What's Hot with Hotwire PR

On Friday, January 24, Hotwire PR’s Managing Director Leslie Campisi will join GinzaMetrics COO Erin Robbins O’Brien ...

GinzaMetrics Integrates with Google Webmaster Tools

Google Webmaster Tools has become an essential tool for marketers and site managers because it provides an objective ...

GinzaMetrics Brings Real Time Insights to Search and Content Marketers

One of our primary goals at GinzaMetrics has always been to provide the most recent and relevant insights to our cust...

GinzaMetrics PDF Reporting Feature Improved

Today we’re announcing some massive improvements for our PDF Reporting feature, which brings additional enhancements ...

FOUND Friday What are the Best Search Tools for Brands and Agencies?

Watch Our Hangout

The Real Future of Social is Search from Search Engine Journal

We just wanted to give you a quick heads up that GinzaMetrics COO Erin Robbins O’Brien recently had an article publis...

FOUND Friday: The Intersection of PR and Search

Watch Now

Freaker Uses Lifestyle Content Marketing To Build Loyalty and Grow Engagement

In a world laden with boring beverage insulators (sorry, koozies), one product stands out. Meet the company that seek...

Increasing Your Findability with Search and Social Media

Social media continues to gain popularity. According to the Pew Internet Project, 72 percent of U.S. adult internet u...

Click It or Stick It. Create Titles Your Readers Have to Click

It’s a marketer’s dream to always have clickable article titles users flock to, but it’s as much an art as a science ...

The State of Search

We now have a slideshow that outlines key takeaways for marketers surrounding Google’s recent Hummingbird and Secure ...

FOUND Friday The Intersection of Search and Social

Watch Now

Applying the Dragonfly Effect to Search and Content Marketing

Many of you may already be familiar with the book The Dragonfly Effect written by Jennifer Aaker and Andy Smith. Whil...

Holiday Search and Content Strategies for Ecommerce and Brands

In 2012, ecommerce sales surpassed a trillon dollars worldwide, and guests on our recent FOUND Friday agreed that eco...

FOUND Friday Get Mobile and Search Insights to Help Your Brand Get Found

We sleep with our smartphones by our side and tablet ownership continues to increase, so it’s not surprising that th...

FOUND Friday Holiday Search & Content Strategies for Ecommerce and Brands

With less than 50 days before Black Friday and Cyber Monday 2013, ecommerce companies and brands are making their lis...

New Features in GinzaMetrics Platform Address Google's Secure Search Keyword Not Provided Update

Today, I’m excited to announce the availability of new features in your GinzaMetrics dashboard. These features come a...

Changes in Search and their Impact on Content

Two significant changes in the world of search and content occurred recently involving Google—the move to secure sear...

Google SERP Click Through Rates Visualized

With Google Secure Search (not provided) coverage nearing 100% over the next few months, there will be a renewed inte...

FOUND Friday The State of Search and Content

Watch Now

What is Good Content?

We know that content marketing is a must for brands that want to be found online, but successful marketers know that ...

FOUND Friday Avoiding SEO Disasters

<iframe src="https://www.youtube.com/embed/5I3OIV_Q_5A" width="420" height="315" frameborder="0" allowfullscreen="...

FOUND Friday Integrating Content Marketing, Social Media, and Search

Watch LIVE today at 1 PM ET / 10 AM PT

FOUND Friday Managing SEO with a small team

<iframe src="https://www.youtube.com/embed/pkdPgGGwj-4" width="420" height="315" frameborder="0" allowfullscreen="...

FOUND Friday Finishing 2013 Strong, Reach Search and Content Goals

On our August 23 edition of FOUND Friday, we focused on the topic of “Finishing Strong: How to make sure you reach yo...

FOUND Friday Where Does SEO Fit In Your Organization?

On August 16, we hosted our first FOUND Friday hangout. GinzaMetrics’ Erin Robbins O’Brien and Ray Grieselhuber chatt...

How to Attract Your Target Audience When Utilizing Social Media

There are several important lessons that companies and agencies MUST learn about the use of social media if they wish...

The Intersection of Search and Content Marketing

Recently, I was invited to join The Friday Hangout to discuss the intersection of search and content marketing. I had...

New Feature Chart Drill Downs Provide Added Keyword Insight

Today, we’re releasing a new feature enabling GinzaMetrics users to gain more insight into their daily keyword rankin...

Becoming a Modern Marketer by Embracing Art and Science

In this world of 140 characters or less, there is still a place for those of us who enjoy both storytelling and analy...

The Summer Data Sweep Checking In with Your Content at the Halfway Point

How does your company’s content get created? And how much content is there? What does your company consider “content”...

Register Now GinzaMetrics Hosts Webinar on July 31

GinzaMetrics will host a webinar on Wednesday, July 31 at 1 PM ET / 10 AM PT to discuss maximizing recommendations pr...

List of Things You Probably Shouldn't Write About Anymore

I’m not trying to discourage people from writing. At all. I’m also not trying to prevent good content from making its...

The Content Inspiration List

As part of a new series of lists of recommended people, places, websites and resources - I figured I would kick it of...

Better Reporting Means Happier Clients

What should you know about better reporting means happier clients?

How Agencies Can Use Vine to Help Clients Grow Brands

Short video clips captured on mobile devices and shared via social media have quickly emerged as a popular form of co...

Mad Men and AMC Setting a Social Media Standard

Fans of “Mad Men” were abuzz on social media this weekend with the much-heralded show’s season six finale. As I watch...

Why Display Ads Should be Part of Your Content Strategy

Surely you’ve seen those articles on the bottom of Huffington Post that say, “The Secret to Combat Grey Hair” or “Hot...

Google Authorship Why It’s Important for Google and Authors

At first, Google Authorship was just something that was interesting; not necessarily anything that SEOs or bloggers t...

GinzaMetrics Featured on Forbes, TechCrunch, Bessemer Cloudscape

Click the image or this link to interact with Storify. GinzaMetrics has been named on @BessemerVP’s Top 300 Cloud Com...

Build an Online Community by Stepping into the Unknown

Stepping outside the proverbial box and into the unknown helped me to build an online community around running and li...

How to Plan a Successful Email Blast

Using email blasts to help with boosting potential revenue and popularity of  a website or a business can be done reg...

Why Flame Wars are Relevant to Content Marketing

I admit, as someone who loves popular news stories and content, I get a little jealous when I see a controversial pos...

Why Build a Healthy Blogging Community

There are various aspects of blogging that shouldn’t be ignored. Professional bloggers or businesses hoping to engage...

GinzaMetrics Enterprise SEO Platform Gets a Content Marketing Boost, Expands Leadership Team

Digital marketers are showing their intense focus on using social and content marketing to drive ROI for their busine...

4 Online Resources to Inspire Great Content

In 1996, Bill Gates coined the phrase “Content is King.” Today, it is one of the more critical aspects of growing a w...

4 Steps to Build Your Personal Brand Using Social Media

Using social media to build your personal brand can prove to be very useful in today’s technology-driven world. If yo...

4 Ways Content Curation Can Help your Business

I’ve become a big fan of content curation in the last year or two. It’s one way that site or business owners can buil...

All Eyes on Data and Content at New South Digital

I recently attended the New South Digital Marketing Conference in Myrtle Beach, South Carolina on behalf of the Ginza...

But Would Your Grandma Use Tumblr?

Perhaps the most talked about story in social media or in tech over the last week or so is Yahoo’s $1.1 billion purch...

Get Found: GinzaMetrics Announces New UI

The team at GinzaMetrics is excited to announce the launch of a new user interface and website for our enterprise SEO...

What Would Jack Dorsey Say About your Twitter Feed?

Twitter is not only a platform to connect with your current customers, it can help you acquire new customers, engage ...

The Joy of Keeping It Real. Why Small Events Have Big ROI

Last night we held our second FOUND Conference event. As a small startup (under 10 people) putting on an event, even ...

FOUND Silicon Valley Debuts at 500 Startups with Great Speaker Lineup

The GinzaMetrics team is excited to announce that FOUND will be holding its first Silicon Valley event at 500 Startup...

See Impact of Panda and Penguin on Site Traffic With Delegator's AlgoSleuth

This week our friends at Delegator, a data-driven interactive agency and customer of ours, released a valuable new to...

Guest Blogger Outreach Best Practices

Link-building by way of guest blogging is truly an art form. And when it’s bad, it’s bad. I know, because I’ve been o...

Content Marketing The Web Analytics and Optimization Team Perspective

Often, when we read articles on Content Marketing it is from the POV of Marketers, Writers or SEO Teams. Many of whom...

10 Passes to FOUND Conference NYC Up for Grabs

Want to join the GinzaMetrics team at our first conference in New York? We’ve made it that much easier for 10 of you....

The 2013 State of Content Marketing Survey Results. Are Your Goals In Line?

As the GinzaMetrics Team is getting ready for our FOUND Conference on the Future Of Content Marketing and SEO (» **Ge...

4 Tips to Improve Site Retargeting Campaigns

a guest post by Derek Singleton **Buyers continue to turn to the Web to research, review and compare products before ...

GinzaMetrics Provides New Keyword Reports for Big Picture Data Views

We are happy to announce two new reporting features for our SEO and content management platform users. Both of these ...

GinzaMetrics Releases Ranking Trends and Findability Scores for Competitor Monitoring

The GinzaMetrics team is excited to deliver additional advances in our users SEO dashboards this week. You can now go...

Ginzametrics Adds Support for 19 New Countries

It’s been awhile since we’ve added any new countries but we’ve recently had a lot of customers ask for additional sup...

New Feature Cross Site Reporting for Agencies, Large Site Portfolios

Today, we’re releasing a new feature that has been requested by our agency customers as well as customers who manage ...

Better Competitive Monitoring and Improved Account Dashboards

Over the weekend, we released a big improvement of two of our most popular features: competitive monitoring and accou...

Announcing Odin Authenticator Single Sign On for Apache

As we are scaling our server-side infrastructure at GinzaMetrics, a relatively minor problem initially became a major...

Check Out Our New Reports and Charts

A couple of months ago, we began to rewrite our entire reporting engine and improve on the type and manner of insight...

Ginzametrics Gets New Site Creation and Settings Wizards

Today we’re announcing some big changes in the way users can register and manage sites within Ginzametrics.

SEO and The Search Engine Market in Russia

Today’s guest blog post will be devoted to the overview of the Russian search engines and SEO techniques. I know that...

The Power of Linking Out

Building relationships on the internet, like in the real world, is not easy for all of us. You may be working in a bo...

The Definitive Guide to SEO and Inbound Marketing in Japan

I’m happy to announce our first webinar and we’re putting it on together with one of our favorite partners and earlie...

Retargeting, A Great Way to Market, or Kinda Creepy?

It’s like this—you know you shouldn’t eat that slice of pizza, but before you know it you’ve eaten it…and the one nex...

How to Use Google Webmaster Tools to Measure Indexation

Wish Google gave you more ranking data about your site? Take a number! At Priceonomics, we make price guides for ever...

Amazon Cloud Search Service - Our Wish List

Amazon appears to be readying a new cloud search service. This could be many different things: full-scale, programmat...

Google's Search Plus Your World's Impact on SEO

Today, Google announced social search features with a mouthful of a name: Search Plus Your World. We’ve been hearing ...

The New Opportunity for SEO Consultants

Hard to believe as it may be, as we head into 2012 (depending on who you ask), the SEO industry is anywhere from 12 t...

Improving Our SEO Rankings Visualization

One of the most consistent pieces of feedback we’ve gotten from our users is that our original visualization of keywo...

9 Quick Tips: How to Answer Customer Support Emails

Fact: Users write customer support emails and if they don’t, you should seriously start worrying. Even if they report...

Y Combinator Ad Innovation Conference Live Streaming

Live streaming archive on Justin.tv of today’s Ad Innovation Conference at Y Combinator. Our presentation starts at a...

An Overview of the Ginzametrics Platform

SEO Dashboard Video

Can You Outsource Product UX and UI Design Successfully?

Over the weekend, I ran across several ads for UI / UX contractors from web and mobile startups, looking for someone ...

The Real Story Behind Google +1

There was a lot of buzz a couple of days ago when Google released +1, a simple button that supposedly lets people rec...

What Site Owners Need to Know About Google +1

Yesterday, Google announced a new feature for both its search engine and site owners (in the near future). You’ve lik...

Understanding Centralization Vs Decentralization in SEO

This blog post is about a management study already 29 years old. The post culminates in an explanation of a type of c...

A Few Quick SEO Tips

New as I am to search and SEO, I’m only just discovering the basics. I thought it might be helpful to write up some o...

Is Trader Joes Really Not on Twitter?

I had an unpleasant experience at Trader Joe’s this weekend. The manager’s response was so lethargic that I decided t...

Product Simplicity and Second Order Sales

The 37signals “less is more” school of product development has caught fire, and for good reason. It’s often better fo...

RVM and Bundler in Five Seconds

Last week I wrote about how search affects programming language design, pontificating about how easy it is to find Ru...

Y Combinator Looks for Outliers

It’s application season again at Y Combinator again, so I thought I’d share my perspective on what they are looking f...

Agencies, Quants, Hustlers and Hackers, The Personalities Building AdTech

If you happen to work in advertising or marketing, then you probably know that we are in the midst of one of the bigg...

How Search Will Affect Programming Language Design

What should you know about how search will affect programming language design?

Meet the New Ginzas

I’m happy to say that Ginzametrics is no longer a one-man band. Over the last month, two new hackers have joined me, ...

How to Deploy a Rails app to EC2 in less than an hour using Rubber

One of my first tasks as a new developer here at GinzaMetrics has been to help migrate our production servers to AWS,...

Ginzametrics is Hiring an Engineer in Tokyo

Despite the name, it is a little-known fact that Ginzametrics was actually born in Japan. I came up with the name aft...

Ginzametrics is Hiring Two Engineers

Ginzamarkets, Inc. produces Ginzametrics, a new kind of marketing platform for advertisers and agencies. I’m focused ...

Ginzametrics Adds 12 New Global Markets

Ginzametrics is a platform for managing sophisticated SEO campaigns in many global markets, simultaneously. The featu...

GinzaMetrics gets Faster Processing, Notifications and Easier Setup

GinzaMetrics is hurtling towards a public beta launch and most of the time since the private beta launch has been gea...

The Royal We Single Founder Startups

It has become a common wisdom of sorts in the startup world that if you are running your business without a co-founde...